01 Dec Acenar Hot Mex on the Riverwalk: 2023-2024 Social Media Performance Case Study

At Embark Marketing, we have had the privilege of working with Acenar Hot Mex on the Riverwalk, a well-known restaurant in San Antonio, Texas, for their social media management. Over the last year (July 1, 2023 – July 31, 2024), we implemented strategies designed to significantly enhance their online presence, improve engagement, and expand their audience reach. This case study outlines the success of these efforts, focusing on key growth metrics, engagement improvements, and how our services have helped the Acenar brand flourish.

Key Performance Metrics Overview for Acenar’s Digital Presence

• Impressions: 1,741,640 (+165.2%)
• Engagements: 36,540 (+2.4%)
• Post Link Clicks: 2,220 (+6,627.3%)
• Audience Growth: +39.6% in total audience size
• Net Follower Growth: +1,038.5%

Impressive Growth in Online Visibility

One of the most striking outcomes of our campaign was the dramatic rise in impressions, a key indicator of how often Acenar’s content appeared across various social media platforms. With an overall increase of 165.2%, Acenar’s content reached a much broader audience, making significant gains on Facebook (1,285,573 impressions, up by 101%) and Instagram (446,151 impressions, up by an astounding 2,499.3%).

Engagement and Audience Interaction

While impressions saw substantial growth, the engagement rate per impression also improved by 63.2%, demonstrating the effectiveness of the content in resonating with the audience. Total engagements (likes, shares, comments) reached 36,540, marking a 2.4% overall increase. This is in addition to a notable uptick in Facebook engagement, which rose by 13.4%, indicating a highly engaged audience that interacted regularly with Acenar’s posts.

Audience Growth and Follower Acquisition

Acenar experienced significant growth in its social media following, with a total audience increase of 39.6% over the past year. Notably, Instagram followers surged by 8,426.7%, demonstrating the platform’s value in reaching new customers. Additionally, Facebook saw a healthy increase as well, with 973 new followers, while other platforms remained stable.

The Power of Video Content

Specifically, one of the key strategies we employed was a greater emphasis on video content. With this in mind, video views skyrocketed to 229,019, a staggering 636,063.9% increase from the previous period. This shift was especially prominent on Facebook, where video views reached 173,295, boosting engagement and providing an immersive way to showcase the Acenar experience.

Digital Marketing for Your Restaurant

Our efforts to improve Acenar’s social media presence over the past year have delivered outstanding results. By refining our content strategy, focusing on platform-specific trends like video marketing, and engaging directly with Acenar’s audience, we helped generate a 165% increase in impressions and grew their follower base by more than 1,000%. Acenar’s social media channels are now a powerful extension of their brand, contributing to their reputation as a premier dining experience on San Antonio’s Riverwalk.

Have a restaurant, bar, or food brand that you would like to showcase? We offer a complete suite of marketing services exclusively for the restaurant industry. Contact us today for a complimentary assessment of your brand.