Why Digital Marketing is Important To Your Restaurant - Embark Marketing
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01 Feb Why Digital Marketing is Important To Your Restaurant

Posted at 05:55h in Press by

Digital Marketing

Looking for restaurant marketing in the San Antonio area? Well, you’re in the right place. Digital is the new front door of your business. People are googling you before they arrive. When people want to try a new place or product, they will probably go online to read reviews and look for recommendations. If you don’t have an online presence including a website, social media and reviews sites, then you might be missing out on opportunities to reach new clients. Restaurant marketing is a crucial aspect to your business.

Direct Search

There are two different types of google searches. First, we have the direct search. The direct search is when a person types the direct name of the business into the search engine. If you type in the name of a business, then all the digital sites related to that business will show up. When a person looks at your digital presence, that is the first initial impression they will have of your brand. Does your website & social media look appealing and attractive? If not, it’s time to make a change.

Discovery Search

The second type of a Google search is a discovery search. A discovery search is when a person is looking for a new place and uses keywords to find it. For example, if someone is looking for pizza in San Antonio they would type “Pizza in San Antonio” in the search engine. In order for you to come up under this keyword, you will need to have this keyword embedded somewhere on your website. Not sure how to do this type of restaurant marketing? That’s why we are here to help!

The Importance of Restaurant Marketing

Restaurant marketing can increase your business sales and provide an online platform for your business. The main purpose of restaurant marketing is to attract new and existing customers. If you’re in the San Antonio area and need help with restaurant marketing, give us a call at (210) 365-7635. 

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