Pizza Italia Friday Night Live Series - Embark Marketing
Restaurant Marketing, Food and Beverage Marketing, Social Media Marketing, Social Media Marketing for Restaurants, Web Design, Web Development,
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30 May Pizza Italia Friday Night Live Series

Posted at 11:00h in Blog, Case Studies by

About Pizza Italia

Located off of Thousand Oaks, Pizza Italia has been locally owned and operated since 1987. This beloved restaurant serves San Antonio fresh, made to order pizza and Italian food along with 150 bottled craft beer and 30 brews on tap.

Pizza Italia
3023 Thousand Oaks Dr.
San Antonio, Texas
http://www.pizzaitaliasa.com
Instagram, Facebook, Twitter

Project – Friday Night Live Series

Pizza Italia partnered with Embark Marketing to host a series of Facebook Live videos. These videos are filmed and streamed live to the feeds of people who like and follow Pizza Italia’s Facebook page. Users watch  Facebook Live videos 3 times more than regular videos, which already account for a growing percentage of content on Facebook. The purpose of this series is to connect and engage with the community to build positive relationships for future business. Engagement includes the reactions, comments and shares a video receives. It can be broken-down into two parts. “On-post” engagements are all of the likes, comments and shares the post receives from the initial post. The “on-shares” engagements are all of the likes, comments and shares the post receives when someone else shares your post.

Results

Video 1

  • 645 views
  • 878 people reached
  • 512 unique viewers
  • 58 engagements on-post
  • 65 engagements total

Video 2

  • 397 views
  • 509 people reached
  • 316 unique viewers
  • 33 engagements on-post
  • 46 engagements total

Video 3

  • 2113 views
  • 3,776 people reached
  • 1915 unique viewers
  • 305 engagements on-post
  • 462 engagements total

Video 4

  • 361 views
  • 635 people reached
  • 307 unique viewers
  • 50 engagements on-post
  • 64 engagements total

Analysis

This video segment was largely successful in substantially extending the reach of our posts on Pizza Italia’s Facebook. By doing so, we are increasing their brand awareness and putting their name into the minds of people who may have never been to, or heard of the restaurant before. It also gave existing and potential customers a unique look at the behind the scenes of the restaurant. Direct audience participation is one of the biggest advantages of Facebook Live. As we streamed, users were able to comment or ask questions that we were able to immediately give feedback on. Due to this interactive channel, people are able to feel included and engaged with the restaurant in a way that regular dining or prerecorded videos cannot provide.

 

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